by Victoria Greene, @vickyecommerce
You know your work is great, and you’ve nailed your social media strategy, so you might feel like spending time and money on developing a website is wasted effort….
Yet, no matter how great a writer you are, having a well-crafted website can significantly improve your sales and your business reputation.
Ultimately, however well you are doing without a website, you are still missing opportunities by not investing in this key asset. Your audience wants to know more about you and what you have to offer, and there is a good chance that they will search for your site in order to learn more about you, or decide whether they want to purchase your work.
If they find nothing, not only are they likely to feel disappointed, but it can also suggest that you and your work have less authority or value to the consumer. A well-rounded, well-designed website can add value to your work, drive sales, and help you engage more effectively with your audience. Here are a few of the key advantages to underpinning your marketing efforts with a first-class website.
Don’t forget about offline marketing though! Read here for tips on how to nail your next writers’ conference.
Creating an effective website does not need to be complicated. Focus on what you want to accomplish with your site, and with your marketing message, and make these elements the foundations of your web design.
- Ensure your website is easy to navigate with a clear message.
- Keep your audience in mind, and match the tone of your on-site copy to the voice that your readers already associate with your brand.
- Consistency helps to build familiarity and trust, so make sure your website aesthetic matches that of your other content.
Keep in mind that, even when someone is tempted to purchase your work, they are likely to check out your website first to help them make up their mind.
A professional website instantly lends credibility to your brand, as it reassures readers that not only do you know what you’re talking about, but that you are a genuine entity.
You can use your website to leverage your writing skills to further build your brand’s authority. One tactic is to produce well-researched e-books that your audience can purchase and download from your website. However, before they buy, many consumers will want to see a sample of your work.
By creating a blog, and filling it with authoritative, well-written content, you show off your writing skills, engage with your audience, and foster interest in the topics covered within your premium content.
Are you starting a new book?
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Benefit from SEO
Quality written content is one of the most important factors in developing a functional SEO strategy. Now, you already know that your writing is great, and applying SEO techniques is likely already something with which you are familiar.
On one hand, this helps your website to become more visible, and thus easier for your audience to find. At the same time, however, having a carefully-crafted website can improve the SEO of your other content, raise your social media authority, and help your brand as a whole develop a more influential online presence.
You cannot be everywhere at once, nor can you be available at all hours to respond to queries, and market your content. However, by creating a website, you have somewhere that people can go to learn more about your work at any time of day, and at their own pace.
Furthermore, your website is the perfect way to keep all of your valuable content in one place, so you can continue to see returns from your writing, long after it is first published. Ultimately, your website is a means of helping your audience find your content, while the quality of your written content is what will sell your brand and the products you create.
It Can Make You Money
The biggest company in the ecommerce world is Amazon — and they started off their empire by selling books. While you might not be able to threaten Amazon, having a great book selling website can gives you the opportunity to make some extra money.
Building an online business is no longer a chore and you can design yours to work in the way that is best for you. You may, of course, decide that building your own site isn’t something you feel comfortable doing. This doesn’t need to hold you back, though, because you can buy an existing store and then tweak it to meet your needs.
If you’re an author you can use your website to sell your own books, or if you have ambitions of being the next Amazon, you could use it to sell books by other authors. The important thing to remember is that having a great website can also mean having a great online business, and the great thing about that is it can make you more money!
If you plan to reach out to international audiences, then this is another reason a website can really work for your brand. No matter where in the world someone searches from, they have a chance of finding your website, particularly if you take the time to research keywords for that area, or put some work into localizing and transcreating some of your content.
You can even develop versions of your website in different languages, in order to cater more effectively to your international audiences. Depending on how much of your content you wish to translate, many web development platformshave inbuilt functionality that can help you translate elements of your website.
There are a range of free design tools, and apps for creating your own visual elements. Equally, once you know what you want from your site, you can also outsource the work to a design team, allowing you to reap the benefits while continuing to focus on your writing.
MORE WRITING TIPS
5 Types of Rough Drafts by Michelle Griep
Numbering Your Days with One Word by Beth K. Vogt
It Only Takes A Spark. . . Or Does It? by Rachel Hauck
Victoria Greene is a freelance blogger and branding expert. On her blog, Victoria ecommerce she shares tips on building great websites (amongst other things). Big fan of email marketing and targeted social media.