marketing copy for traditional publishers, as well as for independently
published authors. A former Marketing Coordinator for a Christian publisher, she
holds a Bachelor’s degree in Communications from Colorado Christian University,
where she worked in Public Relations and wrote for the college newspaper. Her
writing vices, never far during creative chaos, include chocolate, iced tea,
and baked kale chips. With a passion for outstanding romantic Christian fiction,
she is the author of Ransomed, a
romantic suspense novel that portrays one woman’s physical and spiritual escape
from human trafficking. Shelley’s novels are available on Amazon in digital and
paperback. She lives in Colorado with her family, including a sweet-tempered
Rottweiler named Mya.
book, How to Write Back Cover Copy that Sells: Every Writer’s Guide to
Creating Successful Marketing Copy.
magically appear on the computer screen when I look again. God answers
desperate prayers, right?
me. A flashing black cursor mocks my mental block. For several minutes, my
brain draws a frustrating blank. I wrote an entire book, but writing back cover
copy seems an insurmountable task.
and language of back cover copy. As a novelist, copywriter, and former
publishing Marketing Coordinator, I’ve learned to switch hats from fiction to
fly over the keyboard.
Introduce your story.
Compel the reader to open the book.
characters and voice to complete the sale.
Fiction Back Cover Copy
motivation, and conflict for their novels. The same structure applies to
writing copy for your fiction back cover.
the character so we immediately identify with him or her.
conflict in one sentence.
give the ending away, but show how much the hero or heroine stands to lose.
Intrigue the reader.
Non-fiction Back Cover Copy
still employ goals, motivations, and conflicts. This style of back cover copy
begins by targeting a person’s felt needs. Ask yourself:
- What promise do I make the reader?
- What does he or she want to discover, accomplish, or
- Why does my audience desire this, and how does my book
fulfill that desire?
- What roadblocks prevent the reader from his or her
desire, and how does my book help them overcome those obstacles?
thought or promise in a non-fiction book:
- A proven strategy for conquering financial distress
- Write e-books that actually sell
- An outrageous true account of greed, corruption, and
- Get out of debt and gain a stress-free life.
- Discover 10 secrets of highly effective e-book authors.
- One of the most gripping and bizarre real-life stories
Build a composite reader and address that person.
we, and our to speak to the reader. Fiction and creative non-fiction apply more
abstract ways. Maximize the danger, the struggle, or the life-and-death
situation with words like true account, incredible,
terrifying, life-changing, outrageous, or spellbinding.
reminders create the richest set-up:
- Include 1-2 keywords about your book’s subject or theme.
Keywords help readers draw a correlation between your back cover copy and blog
posts, articles, headlines, or ads.
- Watch your length. Keep the word count in the range of 75-200
words, depending on the size of your printed product. A length of 125 words
seems to fit the backs of most printed books, while still allowing space for
- Reflect the story tone or the voice of the non-fiction
- Be tight. Be specific. Be yourself. Your writer voice
might be the only truly unique part of your book, so let your style, expertise,
or personality shine through and make a connection with your reader.
- Don’t introduce secondary themes or subplots in fiction.
- Don’t reveal the ending in fiction, and don’t give up
every secret in non-fiction.
- Use testimonials, awards, and previous books to build
credibility and earn trust. Testimonials are most valuable as headlines, while
awards and other titles fit well at the end of your copywriting.
write compelling copy for any book category. No more blinding white screen and
mocking cursors. I can write back cover copy.
After a heated argument with her boyfriend, sixteen-year-old Rebecca Siersha vanishes into the afternoon sun. Eight years later, her family still finds no trace of her. Until former Marine and modern-day prophet Micah Stone receives a disturbing vision.
Years ago, Micah knew his future. He would marry Rebecca and live in service to God forever. Her disappearance devastated him. Now haunted by the image of her running through the night, darkness chasing her, Micah hears an edict from the Lord: Save her.
Micah determines to uncover the truth behind Rebecca’s disappearance, but just when victory seems near, they meet evil face to face. This time it will take everything within Micah to obey God.
But exactly who will do the saving?