by Melissa Tagg, @Melissa_Tagg
My reporting days may be behind me, but the ABCs of journalism are still embedded into my brain:
When it comes to marketing ourselves and our writing, those ABCs come in handy.
Accuracy: Are your marketing efforts, well, accurate? Are they professional and well-crafted? Think of each marketing piece—whether it’s your website, a bookmark, a business card, even a YouTube video—as a potential reader’s first introduction to you. Make sure what they see is exactly what you want them to see!
Brevity: We live in a fast-moving, constantly on-the-go world…which means brevity is always a bonus. See: Twitter. J But it’s totally possible to say LOTS while saying little…whether it’s in a blog post, your author bio, or even a Facebook status. Learn to be pithy and brief in your marketing efforts, and you’ll likely see an uptick in response.
Clarity: This one’s simple. On your website, printed materials, social media, etc, make sure it’s clear who you are, what you write and what you want the person on the receiving end to do. Do you want them to buy your book? Then be sure to include links to Amazon and Christianbook.com! Do you want them to comment on your blog? Then end with a question. The best marketing efforts prompt an action—so be clear about what action you want your reader to take.
There you go, the ABCs of journalism applied to author marketing!
Bear McKinley’s past refuses to let go.Ten years ago, Bear gave up everything—his freedom and his reputation—for his mess of a family. But after years of distance and too many attempts at starting over, he finally has a new life doing noble work in Brazil . . . until his past catches up to him once again. Suddenly he finds himself back in Maple Valley, charged with the care of his missing brother’s children, convinced he’s out of second chances to make his life count. And yet, with every day that passes, these kids, this quirky town and the woman he never stopped missing help patch the holes in his heart. Maybe this is the fresh start he’s been longing for all along. But as his newfound hope grows, so does the mystery surrounding his brother’s activities—and when the threat reaches into the lives of those he loves, it’s clear he can’t run away this time.
Fear holds Raegan’s future captive.
Raegan Walker is fine. She’s happy working a slew of part-time jobs, still living in her childhood bedroom and rarely venturing from her hometown. At least, that’s what she tells everyone . . . and herself. But she can’t help wondering what might’ve happened if she hadn’t abandoned her art so many years ago—and if Bear McKinley had never left. When Bear returns and she’s commissioned for a painting that just might revive her artistic ambition all in one week, it’s time to finally reach for more than fine. But doing so means facing the fears that have held her back all this time, including admitting the secret she’s kept from Bear and her family. With her dream and her heart on the line, how much will Raegan have to risk to finally chase her happy ending?