by Michelle Griep @MichelleGriep
Recently I attended a writing day with some authorly type buddies of mine. These are the big kids. The ones who’ve zipped around the writerly block on their scooters a time or two — without skinning their knees. Honestly, I just try to keep my mouth shut so drool doesn’t leak out at the corners.
Anyway, the topic of author newsletters came up. They all have one. Every last one . . . except for moi. Talk about peer pressure.
So, I voiced my biggest concern, that hey, who really needs one more stupid piece of spam filling their inbox? But here’s the deal . . . apparently when people sign up for a newsletter, they actually want the dang thing. Go figure.
Hence my little venture into researching the ins and outs of author newsletters. Want to know what makes for a great one and what makes one end up in the trash?
What To Put Into a Newsletter
- snappy content that has takeaway value for the reader, in bullet points or links, not uber long paragraphs
- an attention grabbing subject line
- introduce readers to something that expands their world — a new author buddy, for instance
- a call to action — nothing grandiose like save all the starving children in Zimbabwe, but a smaller task such as be my friend on Goodreads
- an unsubscribe button — which seems counterintuitive but makes for happy, happy people
- timely updates on new products, such as new books
- a forward button or social media share buttons so your readers can spread the love
What To Leave Out of a Newsletter
- sales pitches that beat the soup out of the reader
- third-grade grammar mistakes
- fonts galore with crazy type-sizes turning the whole page into a clown-filled circus
After all this research (and peer pressure), I guess I’ll give this newsletter thing a whirl, probably three times a year. What are some of your favorite things about newsletters? Anything I missed? Leave your sage advice in the comment section.
|Author Michelle Griep|
ABOUT THE AUTHOR ~ MICHELLE GRIEP
Like what you read? There’s more. WRITER OFF THE LEASH: GROWING IN THE WRITING CRAFT is a kick in the pants for anyone who wants to write but is stymied by fear, doubt, or simply doesn’t know how to take their writing to the next level.