10 Ways You May Be Hurting Your Online Platform

by Edie Melson @Edie Melson 

For writers today, an online presence can mean the
difference between success and failure. But if we’re not doing it right, we may
be our own worst enemy. Today I want to share 10 ways you may be wrecking your
social media presence.

1. You have an
inconsistent social media presence
—I’m not talking about taking weekends
off, but on spending consistent time building your online presence. This
includes showing up on Twitter and Facebook with reasonable regularity, and
keeping a regular schedule for your blog posts.
2. You over-promote—The
promotion I’m talking about is SELF promotion. Use Edie’s 5 to 1 rule—for every
5 social media updates, you’re allowed one additional update about yourself.
3. Your website doesn’t
have social share buttons
—I don’t know how much time I’ve spent on your
sites looking for your twitter handle or trying to follow you on Facebook. Most
people won’t spend more than three seconds. That’s not long.
4. You engage in Hashtag
—Hashtags are great, and using them CORRECTLY can net you a lot of
new followers. But correctly means no more than two per update. When you up
your ante to three, the results begin to drop off.
5. You use
—Is there anyone out there who likes to talk to computers?
Not me. Beyond that, we’re a pretty savvy group. We can tell an auto-respond
message from a real one.
6. You’re obsessed with
the numbers
—Social Media growth takes time. Shortcuts bring more trouble
than help. As long as you’re seeing growth, you’re doing well.
7. You don’t utilize a
scheduling program
—Personally I prefer Hootsuite. It keeps me visible
online without having to spend hours a day tied to the Internet.
8. You’re guilty of
hogging the stream
—This means you post three or more updates in a row. You’ll
find that behavior will encourage people to unfollow and unfriend you in
droves. Spread out your updates and keep your connections happy.
9. You try out every new platform that appears—No one can do everything well. Focus your energy on Facebook and Twitter. With these two platforms you’ll hit almost 100% of your audience. After that, no more than one or two more. Focus, focus, focus.
10. You send out game invitations—This
is a personal one for me. I used to get so many game requests I finally made it
a hard and fast rule that I do NOT play games on Facebook. I’ll give anyone a
pass for the first invitation you send, but after that, I will immediately
unfollow anyone who sends me another one.
Now it’s your turn, what turns you off when it comes to
social media? Is there something that leads you to immediately sever a
connection? Share, so we can all see things from a different perspective.

Edie Melson—author, blogger, speaker—has written numerous books, including her most recent, While My Child is Away.She’s also the military family blogger at Guideposts.org. Her popular blog, The Write Conversation, reaches thousands each month. She’s the director of the Blue Ridge Mountains Christian Writers Conference and a member of the Advanced Writers and Speakers Association. She’s the the Social Media Director for Southern Writers Magazine, Social Media Mentor at My Book Therapy, and the Senior Editor for NovelRocket.com.