teach at writing conferences.
try to love blogging because it’s a good way to connect with your readers and
build an online presence. Others, don’t even try to love it, but do it out of
necessity. The rest are like me, and enjoy the process as well as the
connections it brings.
it well. Whether you blog twice a month on a group blog, or daily on your own
site, there are some essential dos and don’ts of blogging that I’d like to
share with you today.
- Do Keep a Schedule:
I’ve said it before and I’ll continue to say it until the day I die. If you
expect your readers to come back regularly, you must be dependable. How often
would you visit a business if you never knew whether or not it would be open?
If you don’t have a new post up when you say you will, it’s like you’re not open
- Do Include Social
Media Links in Your Sidebar: Don’t miss out on valuable connections on
other networks just because you’ve forgotten to add social media links to your
- Do Answer Comments:
If someone is nice enough to make the effort to join the conversation, I feel
it’s the LEAST I can do to answer them. I’m not one hundred percent on this,
but I do try.
- Do Use Proper
Formatting & Images: This means utilize bold headings, bullet points,
and images to illustrate your posts. Proper formatting will break up the text
and make your blog easier to be read. Make your post scannable. This proves
your post’s value and makes it more likely to be read.
- Don’t Make Your Post
too Long: The ideal post length is between 500-700 words. Any longer and
it’s much less likely to be read. Yes, there are exceptions. But those
exceptions are just that, and many of you that think you’re the exception
aren’t. It’s a hard truth, but shorter posts will up the engagement and readership
of 98% of the blogs out there.
- Don’t Make Your Blog
Hard to Read: Make sure the font you use is a sans-serif font, like the one
used here, which is VERDANA. As opposed to a serif font, like this one: Times
New Roman. Also make sure your font is large enough to be easily read. Finally,
be careful which colors you choose for your blog.
- Don’t Use Vague
Titles for Your Posts: Your audience will judge your post on the
expectations you set in the title you choose. Also, social media is often a
world without context. Use this question when choosing a title: If someone were to only read the title,
would they know what the post was about? If the answer’s no, then choose
- Don’t Clutter Your
Blog’s Sidebar: The sidebar of your blog should be organized in the order
of importance. If the most important thing to you is having people sign up for
updates for your blog, then email and RSS signups should be at the top of your
sidebar. If it’s hard for people to find your sign up or your social media
links, you’re missing out on building your online audience.
blogging. I’d love to hear what you’d add to the list. Be sure to share your
comments in the section below.
Edie Melson is the author of numerous books, as well as a freelance writer and editor. Her blog, The Write Conversation, reaches thousands each month. She’s the co-director of the Blue Ridge Mountains ChristianWriters Conference and the Social Media Mentor at My Book Therapy. She’s also the Military Family Blogger at Guideposts. Com, Social Media Director for SouthernWriters Magazine and the Senior Editor for NovelRocket.com. Connect with her on Twitter and Facebook. Don’t miss her new book from Worthy Inspired, WHILE MY SOLDIER SERVES.