Have a New Release Coming Out Next Year? It’s Never Too Early to Think Marketing!

I know many who stop by Novel Rocket
daily have new books coming out in 2015 and beyond, either by traditional publishing or
indie. Either way, it’s never too early lay the groundwork for a successful
marketing program for your book. Here are a few suggestions to get started.
1. Book a blog tour.
Many people love to host authors and their books on their
blogs, and many bloggers are already booking for at least the first half of
2015. Let the bloggers out there know you have a new book coming out in the
coming year and you would love to have a slot on their blog calendar. When you book
a visit, if at all possible, offer to do a giveaway of your book. The
possibility of winning a free book always brings more visitors to the blog,
and if they don’t win, chances are they will look for your story to purchase
it. It doesn’t hurt to suggest to the winner to post a review on the
various online shopping sites if they enjoyed the story.
2.  Book personal appearances and signings.
If you are having a launch celebration, the party venue is the
first place to book. But, there are other
places such as the local library, local bookstores, unique locales that tie in
to your story setting. Try to think out of the box and come up with some places
that might be willing to host an event for you. For example, if your main
character is a chef, perhaps a local restaurant, cooking school, or a store
that sells cooking utensils.
3. Contact local news
Always contact the local paper where you story is set.
People love to read books set in places they know. If your setting is a actual
small town, contact the editor of the paper to arrange for an interview. I did
this for my Love Finds You in Lake Geneva, WI and was blessed with a half page
article above the fold! And don’t overlook the local paper where you live. I often see articles about a local author having a book out.

Also, if your home area or the story setting has a local radio station,
contact them to arrange for an interview. But don’t stop with local media.
Internet radio is fast becoming as popular as broadcast radio. Check into what
programs are looking for authors to interview on the air.

4.  Order promotional items.
Now is the time to order bookmarks, postcards, and other
items such as pens, sticky notes, or whatever clever items that could tie into
your storyline. You might look for something related to your character’s
profession, or something that promotes the setting.
What other things can you think of that aren’t on my list?

A native
of Lake Geneva, Wisconsin, author Pamela S. Meyers lives in suburban Chicago
with her two rescue cats, an hour’s drive away from her Wisconsin hometown
which she visits often to dig into its historical legacy. Her novels include Thyme
for Love
, and Love Will Find a Way, contemporary romantic
mysteries and her 1933 historical romance, Love Finds You in Lake Geneva, Wisconsin.
When she isn’t at her laptop writing her latest novel, she can often be found
nosing in microfilms and historical records about Wisconsin and other
Midwestern spots for new story ideas.