Do Awards And/Or Nominations Cause You To Buy Novels?

Yesterday I found out my latest novel, Soul’s Gate, made the shortlist for the INSPY awards in the spec category. (They have a long list of nominees and then narrow them down to five finalists.) 
I’m honored, but I’ve often wondered if nominations and awards translate into people reading the nominated and/or winning books.
Fellow Novel Rocketer, Ronie Kendig also made the short list for her excellent novel, Trinity: Military War Dog.

Help me out. Do these nominations make you more apt to read Ronie’s or my novel? 


Marketing research says someone needs to hear about an offer three to seven times to act on it. Does an award or nomination counts toward that three to seven number in your life?
For that matter, do reviews on Amazon make you more likely to buy a novel or do they matter? With the wave of false reviews on Amazon or Barnes & Noble, does that make you skeptical of reviews altogether? 
And if awards don’t influence you, and you’re skeptical of reviews, how do you decide to try a book? Recent stats show Goodreads is one of the most influential sites on the web. Do they influence you? 
But now that Amazon has purchased Goodreads, do you think that will taint their reputation?
Lots of questions. Ready for your opinions. 
James L. Rubart is the best-selling, award winning author of ROOMS, BOOK OF DAYS, THE CHAIR, and SOUL’S GATE. During the day he runs Barefoot Marketing which helps businesses and authors make more coin of the realm. He lives with his amazing wife and two sons in the Pacific Northwest and loves to dirt bike, hike, golf, take photos, and still thinks he’s young enough to water ski like a madman. More at