Luring the Paparazzi

I’ve been
thinking seriously about self-publishing lately. Not necessarily that I’ll do
it, just the concept in and of itself. It used to be such a stigma. You’d have
to wear your baseball cap low over your forehead to hide the big ‘L’ for loser.
But now, all the cool kids are doing it. However, whether you’re a trendsetter or a
shmuck, if you self-publish, you’re going to have to be your own marketing
department, which makes me wonder…
exactly does one attract attention, enough to lure the paparazzi?
As I’ve
nosed into this arena, I’ve sniffed out some ideas and compiled a list. So,
here we go.
Handy Dandy Top 5 Publicity Ideas For Self-Pubbers
q Hug a Book Blogger
who review books need to become your new besties. I’m not talking having them
over for dinner or anything. Merely begin to visit their sites, especially the
ones who specialize in your genre and have a good-sized readership. Engage with
them on Twitter or Facebook. Ask them questions. That way when you finally do
solicit them for a possible review of your book (and please make sure they
accept requests BEFORE you ask), they’ll recognize your name and be more likely
to read your book.
q Swing Low
I don’t
care how great of a writer you are, you’re not going to sell a bajillion books
or attract any buzz if your prices are too high. Setting your sales price low
(.99-2.99) will sell more copies, and selling more copies means a better chance
that the readers who like your book will tell others.
q Visit the Bargain Basement
Check out
Galleycat. They did all the work for you by compiling FREE sites to promote
your e-book. And speaking of free, offer the first chapter of your Great
American Novel on your website.
q Join
the Club
The BookMarketing Network is an online community for authors and small publishers to
share their knowledge and offer support…plus they dish up some great advice!
q Lighten
Tim Ferriss (author of the Four Hour Work Week) tells a fun story of how he
snuck in some of his books to a big-box store, placed them prominently on the
shelf, then took some photos and posted them on his website. So go ahead. Think
outside the box and do something fun. No one can predict what will go viral,
and perhaps your idea will.
here’s the real key to success. Begin this checklist way before you actually
publish your book. I’m talking at least 6 months. And here’s a bonus for those
of you not self-pubbing…many of the items on the list can and should be checked
off by traditional authors as well.
Oh yeah, and don’t forget to schedule a day at the salon. It never hurts to look good when those cameras finally do start snapping your picture.

Michelle Griep’s been writing since she first discovered blank wall space and Crayolas…professionally, however, for the past 10 years. Her latest release, UNDERCURRENT, is available by Risen Books. You can find her at: Writer Off the or on TwitterFacebook, or